| Outcomes
Salt's competitor analysis will keep you one step ahead by enabling you to identify, ‘absorb' and utilise the best of your competitors':-
Business benefits statements
Value Propositions (sales messages)
Structure, format and presentation of products/services and messages
Explanations of products and services
Sales processes *
Many of our clients request, and Salt recommends, that a survey of your customers be undertaken annually to monitor your company's development
Overview
Salt's independent assessment of your competitors' brochures and websites will enable you to ensure your final value propositions and sales messages are differentiated from and made more compelling than those of your competitors.
The competitor analysis will help guide and inform the development of your sales messages and will provide a clear guideline for the development or enhancement of your website and brochures.
Dummy sales calls *
Where achievable and appropriate Salt will make confidential sales enquiries into your competitors with an agreed brief from your to reveal how enquiries are handled, the benefits of their products and services and if possible the sales process they use and the prices of products and services. |
