| Salt's business development methodology has repeatedly proven that confidential interviews with staff, your most valuable asset, will reveal how to:
Improve your business
Increase revenues from existing customers
Generate more new business
Outcomes
Salt's staff interviews will identify:-
Effective but missed or neglected sales and marketing opportunities
Up and cross selling business development opportunities
Opportunities for a more cohesive approach to existing customers and sales
Quantifiable USP and value added benefits
Current attitudes and limiting factors regarding account management and sales
Skill gaps
Opportunities for more effective promotion of products and services to customer
Morale and motivational issues that impede progress
The salient topics to investigate in customer research
Overview
Interviews with staff cannot be underestimated. To effectively market a company externally, it is critical to ensure that your internal team is focused, that they clearly understands what the company is about, what it offers and what is expected of them.
Salt's staff interviews include the following individuals and teams:
Sales
Sales support
Technical sales support
Account managers
Project managers
Customer services
Accounts team
Operations
Management |
