Outcomes
Salt's account management methodology will ensure that more business is generated from existing customers by:-
Increasing the value of each transaction
Increasing the frequency of customer purchases
Maximising up-selling and cross selling opportunities
Clearly presenting the added value of products and services to increase loyalty, and longevity competitiveness
Positioning your company to meet customer's future requirements
Incentivising account management team to proactively manage and sell to customers
Overview
Salt's Research > Develop > Implement methodology will enable you to create and implement a proactive and workable Account Management Plan to generate more business from existing customers by:
Researching staff and customers to identify the strengths and weaknesses of your existing account management procedures
Developing a ‘best practice' customer Account Management Plan
Managing and monitoring the implementation of the agreed Account Management Plan to generate more revenue
Providing Account Management Training (if required) |
